Google appears to be in talks to acquire popular fitness tracker maker Fitbit, in a bid to make better wearables that run on its existing WearOS smartwatch platform and take on the likes of the Apple Watch.
The news, reported by Reuters claims that there is no certainty that the negotiations between Alphabet (Google’s parent company) and Fitbit will materialize into a deal. The report also adds that the exact price quoted by Google to buy Fitbit is not known as of now.
Even though we expected Google to surprise us earlier this month, the company does not currently sell any own-brand fitness trackers or smartwatches. However, its WearOS platform runs on smartwatche sold by a number of thrid-party brands such as Huawei, LG and Fossil.
Fitbit, on the other hand, has been trying to create a niche for itself in terms of features. But the company’s yet to embrace Google’s WearOS, which if the deal does go through, should be something to look forward to. Having acquired Pebble back in 2016, Fitbit has been increasingly focused on for its own fitness trackers. Considering how successful Apple’s been over the years by focussing on health-related apps, Fitbit has been trying to its best to cater to Android users with its ‘Versa’ lineup.
As pointed out by TechCrunch in a report, taking over Fitbit would be a sensible acquisition for Google, a company that is trying to expand its hardware portfolio. We’ve also seen numerous rumors about Google planning a Pixel smartwatch over the years. So far, it has not released its own first-party watch, though.
That said, Google has been trying to make inroads into making the company’s first smartwatch. Back in January this year, Google paid $40 million to acquire some form of smartwatch technology from Fossil, but it’s unclear what that technology was.