In today’s digital age, where Product Listing Ads (PLA’s) are becoming increasingly expensive with every passing day, SEO remains one of the most effective options to combat the rising cost of your paid advertising efforts.
Driving organic traffic towards your category and product pages is crucial because it ensures you don’t have to rely completely on paid marketing channels. Digital marketing in Australia is witnessing fierce competition, and companies are out searching for solutions to stay ahead. Let’s plunge into 6 eCommerce SEO tips and practices that will help you in growing your store traffic and sales in 2020.
Reduce Load Time
Quick load time is not just vital for profound user experience, it also substantially impacts search engine ranking. Though there are several ways of improving website speed, compressing images can typically make a quick impact. Reviewing Google Tag Manager and other eCommerce SEO tools is also a great option to take a record of active scripts and remove excess calls, which might be slowing down your website.
Optimize Website for Mobile
If your website is not mobile optimized, you are at a major search disadvantage. Frequently evolving user habits make a swift and responsive design crucial from both user experience and SEO perspective. If you want to take things even further, the AMP format of Google can further improve mobile experiences by minimizing load time and enhancing mobile search rank. Apart from that, you can also use Hubspot’s Website Grader to check if your website is mobile responsive.
Resolve Website Errors
Keep your website clean by constantly checking Google Search Console (also called Google Webmaster tools). To mention a few, website errors may include indexed 404 pages, broken links, or errors in sitemap information. Even though not all the errors are established equal, resolving them typically improves the ability of Google to index your website and can positively impact search engine rankings and organic traffic.
Enable Canonical Tags
Canonical tagging, also known as canonicalization, informs search engines that a specific webpage URL is representing a default master webpage. This is particularly beneficial if you have pages that have more than 1 URL (like blog listing pages or homepage).
In this scenario, canonical tags will remove SEO credit of duplicate URLs and transfer it to the default webpage that you are looking to rank higher. It is a simple yet necessary arrangement that can have a huge impact on your online search ranking.
Add Customer Reviews/Testimonials
Search engines have started to treat customer reviews/testimonials as new site content and engagement, which all are factors impacting online rankings. Strengthen your SEO strategy for eCommerce by using customer reviews to substantially enhance the user experience by incorporating third-party credibility to your website and business.
Use Markup for Enabling Knowledge Graphs and Rich Snippets
Being an e-tailer, you can provide search engines with detailed information of products to display (right at the top of search pages), like prices, availability, and reviews. Google and other major search engines are increasingly incorporating new formats in search results.
Websites that get featured in Knowledge Graphs and Rich Snippets are where the users tend to click first. Getting ranked in this section of Search Engine Result Pages (SERP) will help to attract more clicks and visitors to your website. You can use the Structured Data Testing Tool of Google to check if your website pages are correctly using Schema.org markup formatting.
Digital marketing in Australia and driving organic traffic have never been simple, and it is specifically more complex for eCommerce. Does it mean that it is impossible? No! With these 6 eCommerce SEO techniques, you can improve your marketing efforts and increase your organic growth. One thing that you should keep in mind is that “SEO takes time”, you will eventually see results of your SEO strategies, but just not right away.