Apple may have finally triumphed in its quest to be allowed to directly sell its products to consumers in India.
Until now, the Cupertino giant was forced to sell through third-party resellers, but the Indian government has now changed a rule that Apple has been lobbying against for years.
But which rule are we talking about? Well, India has stringent requirements for companies who want to open retail stores — to source at least 30% of their production locally — a goal Apple’s not been able to meet.
However, the government has now lowered the target amount by allowing companies to factor in other products produced locally but made for export. Apple recently began ramping up iPhone production in India; some of the devices manufactured there will be exported to Europe, and other sold locally.
This seemingly small change is enough for Apple to begin selling iPhones online in India in a few months, according to an report by Bloomberg.
With the ongoing trade war between the US and China, the move could in turn help incentivize Apple to move a larger portion of its supply chain to India to reduce its dependency on China. As a result, more jobs would arrive in India helping to boost the economy.
As per a separate report by the Economic Times, Apple’s e-store won’t be ready right away though. Executives aware of Apple’s plans claim that it would take 3-5 months for an online store to be operational as it involves duplicating the company’s online store template for the Indian market.
Apple’s also keen on setting up its first Apple Store in Mumbai over the course of the next 12-18 months, as the government has also allowed exports and contract manufacturing to be counted in the mandatory 30 percent local sourcing norm over a period of five years.
Original Source: https://in.mashable.com/tech/6278/apple-can-now-directly-sell-iphones-ipads-online-to-indian-consumers-heres-why