The days when we were thinking that social media websites and apps were just a flash in the pan are long gone. If you include classic social media websites like Friendster and MySpace, social media has been around for nearly 20 years. That’s right, there are people going to college who have never known a life without some form of social media.
With the rise of social media, we have also seen a rise in social media marketing. Read on to learn why social media is important for your business!
Meet Your Customers Where They Are
Over 72 percent of American adults utilize at least one form of social media each month. That means there are millions of people scrolling through Facebook or Instagram at any given time, primed to interact with your business through sponsored ads or promotional posts.
One of the most enticing aspects of social media profiles for your business is that you don’t have to try very hard to get your ad in front of potential customers. They are already there, and they’re looking to stay on top of the latest tips and trends. That’s right, instead of trying to find prime real estate for your print ad, you just pop it on social media, and the work’s done for you.
Interact with Your Customers
When you think of your favorite brand, you probably think of it as a monolith. As a small business owner, you know that every business is made up of a number of different people with distinct personalities. One of the greatest things about social media is that it allows you to touch base with your customers and allow them to get to know you and your employees.
Humanizing yourself and your employees through interaction with customers on social media will go a long way toward building goodwill and developing long-term customer relationships.
Drum Up Business
Social media might be a newer concept, but the driving force behind social media marketing is actually an old one. Social media is how we gather new customers through word of mouth.
Customers who have good experiences with your business can tag your business’s page on a complimentary post, or they can tag friends in the comment section on one of your ads. If you say or do something super impressive, then your business might even go viral!
One of the key ways to do this is by having likes and followers. If you’re having a hard time getting started, you can buy likes for Instagram or Facebook.
There Are Many Reasons Why Social Media is Important for Your Business!
It might not be important for you, personally, to have a social media account, but there are definitely an endless amount of reasons why social media is important for your business. Not only does it help you connect with your customers, but it also legitimizes business and helps draw in new customers. If you’re not already on social media, now’s the time to get started!
Are you interested in learning more marketing techniques that’ll help you boost sales? Check out the rest of our blog for tons of fresh marketing tips and tricks!