Gary Guseinov, the CEO and founder of International Equity Partners LLC., is a seasoned technology-marketing executive in the US. He founded the web development and e-commerce firm Digital Media in 1994, serving as the chief executive officer. In 1998, Gary co-founded Synergy, a performance-based online marketing firm, where he served as the President/CTO. in his tenure at Synergy, he generated over $2 billion in revenues for its clients, including GoToMyPC/Citrix, Nortel, Oracle, Chase, Bank of America, HP, and CitiBank.
In 2003 Gary Guseinov also co-founded US Tech Support, a NASDAQ company, and raised over $50M from multiple institutional investors. This tech provides cloud storage, internet security and live remote technical support services that work together to ensure maximum safety for consumers in a digital world.
Job Overview
Gary Guseinov currently has 5 current jobs, including Chief Executive Officer at Iolo technologies, CEO at RealDefense, and CEO at Business Hangouts. Besides this, he has had 1 past job as the SVP/Business Development at AnchorFree.
Board and Advisor Roles
Gary holds 7 board and advisor roles, including Senior Operating Advisor at Corbel Capital Partners, Investor at expression, and Mentor at 500 Startups.
Gary Guseinov: Things Your Brand Can Do Now to Make Money from the Internet of Things
Imagine a world where almost every device we use is connected to a vast, intelligent network that monitors, measures, meters and monetizes the colossal flow of data coming through it. It’s not the stuff of science fiction, and we’re already seeing it today. The Internet of Things is virgin territory for any brand looking to penetrate new markets. However, the road ahead is complex and challenging, but it could prove a windfall for those companies prepared to take advantage.
Here are some of the ideas to get you started:
- Rolling out strategies to take advantage of the IoT will impact the different departments in your enterprise. Your CFO, CIO and another line of business partners all have a stake, so get them all to the table early in the design process to ensure success.
- Successful companies in the IoT space will quickly recognize this simple truth. Compelling IoT offerings will NOT be centered on the IoT-ready devices themselves, but on the services those devices enable. Opens in a new window and the attractiveness of the pricing models for those services.
- The IoT is about using data, so your monetization strategy should focus on deploying a system capable of processing and centralizing an enormous quantity of data for analysis, enabling you to compare consumption to revenue.
Conclusion
Gary Guseinov has been involved in the internet marketing and web development profession since 1991. He founded the web developing and e-commerce company Digital Media Concepts in 1994, where he worked as a Chief Executive Officer.
