It can be challenging to find new dental clients. One of the best tools for online marketing is search engine optimization (SEO). Businesses utilize keywords to create relevant content that is both informational and promotional in nature. This helps drive traffic to your website and increases sales for your business. By using SEO for your dental office, you will surely get new clients in 2022.
Some of the ways you can use SEO to bring in new customers include:
- Creating Engaging Content
- Designing a Clean, Simple Website
- Improving Website Loading Time
- Listing Your Dental Office on GMB
- Researching Keywords and Remaining Consistent
While the best thing you can do to use SEO for your dental office is to implement every tool available, using the methods above will significantly boost your SEO ranking. The methods above are broken down below.
Creating Engaging Content
Content on your website should be relevant to your dental practice, but it shouldn’t just be promotional. You want your customers to visit your dental office, so taking the time to educate them about your product and its purpose is important. Engaging content should be easy to read and include pictures or videos. Your dental clients want to know that you care about their health and safety. Including your health and safety practices in your content should be a top priority, especially during a pandemic.
Other forms of engaging content include polls and surveys, as well as reviews and ratings. Clients like to know the dentist they choose is someone they can trust, that will meet their needs, and that has a good bedside manner. Your clients’ testimonials on your website will help new clients feel more comfortable in your care.
Designing a Clean, Simple Website
Speaking of websites, SEO for dentists involves designing a clean, simple website. Many articles and surveys have shown that web users stay on a website longer if the website has a clean, simple design. Simple designs utilize 2-3 colors throughout the web page. Colors should be soft or balance each other out, as contrasting and vibrant colors can be confusing to the eye. Too many colors will make your website appear cluttered, which may drive away traffic.
There are standards in the online writing industry as to how websites should be formatted. If you aren’t sure how to design a website with SEO for dentists, you can always hire a company to do it for you. Investing in a clean, simple website is a great way to bring in new clients.
Improving Website Loading Time
Once you have the right website, the next step should be improving website loading time. This is the time that it takes for a user to click on the website and be redirected to the website. Your website should load in less than 2 seconds; otherwise, your site will receive a penalty of poor ranking. Your website should also be optimized to function on any device, like a laptop, smartphone, or tablet. Websites that aren’t optimized properly won’t have a good SEO ranking.
Listing Your Dental Office on GMB
A great way to boost your SEO for your dental office is by listing your dental office on Google My Business (GMB). GMB is the program that allows users to see businesses on Google and Google Maps. This is a great way to utilize keywords that are relevant to your business and where your business is located.
If you have your business listed on GMB, prospective clients will have access to your website, contact information, and the address of your business. They will also be able to see reviews and leave reviews of their own on the GMB page.
Researching Keywords and Remaining Consistent
Before you start optimizing your website, you should research keywords that are related to the dental industry. Keywords could include “dentist near Leupp, Arizona”, or “find a dentist near me”. There are many free tools online to research keywords if you want to do the work yourself.
Once you have your keywords, be sure to remain consistent throughout your content. The more relevant keywords on your website, the more prospective clients will be driven to you.
However, if you don’t feel like doing the work yourself, you have the option to hire a company to do it all for you. The best company to perform SEO for your dental office is MacRAE’S. MacRAE’s specializes in digital marketing for dentists. We will help you bring in more clients through our SEO services. Contact us today!