According to Deepak Kharbanda, influencer marketing is a powerful tool to keep your competitors in the social media arena. Clients today are more intelligent than ever before. People do extensive research before buying anything. But, they will be more inclined to purchase a product if they have a trusted friend endorse it. This is where influencer marketing excels.
Influencer marketing, an outer layer of influencer marketing, is where brands work with influencers to increase their rummage sales and brand awareness among a targeted audience.
How can you leverage influencer marketing to your e-Commerce brand for 2022?
Create A Marketing Identity
Do not just follow the instructions. Create a marketing identity. Your marketing identity tells the complete story about your target audience. This can include demographics such as location, gender, and interests.
You can choose the best influencers if you know your audience. So why is it important to select influencers that fit your niche?
Let’s say you have a car showroom. You want to use influencer marketing. Will you hire a female influencer in the car industry to help? No. It is essential to have someone well-known in your target age group.
Recognize your target audience and create a marketing persona. After you have completed it, choose the influencers accordingly.
Choose Your Platform
It is equally important to choose the right platforms as well as the right influencers. Instagram is the most influential influencer marketing channel. YouTube and Facebook are second.
Once you have identified your audience, you can determine where they are most often. For example, LinkedIn is best for B2B, while Instagram and Facebook are better for B2C. YouTube is both for B2B as well as B2C.
The audience an influencer attracts is not necessarily the best. According to a study, micro-influencers get 7x more monthly engagement than macro-influencers.
Micro-influencers are more popular than macro-influencers. Micro-influencers, on the other hand, make more leads as people who follow them are genuinely interested in their content.
Keep An Eye On Your Competitors
Deepak Kharbanda believes that your most significant source of information is your competitors. So examine your competitors to find out what worked and what didn’t.
This will allow you to discover which strategies work best for you, and you can easily modify them to make your marketing strategy more effective for your brand.
To create a better marketing strategy, find out your target audience’s plus points and write down yours. Your plus points can be used to convince people why your brand is better. You will also discover the pitfalls and make changes to improve your brand.
Collaboration with influencers
These are essential tips for e-commerce entrepreneurs who have just launched their businesses.
Find The Right Influencers
It would help if you started by approaching the right influencers. This move can make a big difference in the success of your campaign. Your target audience won’t be as likely to convert if the influencers you work with aren’t relevant to your industry. In addition, your brand would be of little concern to the influencers’ current audience because they don’t know you.
To Get More Reviews, Inspire The Influencers
E-commerce is all about building customer trust. Product reviews and testimonials are great tools to increase your conversion rates. One product review can lead to a 10% increase in sales. Two hundred reviews will result in a 44% increase.
Marketing With Creativity Is Possible.
They are influencers with a purpose. No one can analyze their audience better than they do. So lean on them for their creativity to promote your products in their ways to increase brand awareness.
Do not bombard them with a lot of CTAs and content outlines. Instead, let them know about your products and services. You can have any marketing goal.
- Brand awareness.
- Increase audience and sales.
- Increase website traffic
- Social media engagement of potential customers.
Please choose your goals carefully and ask influencers for a specific CTA in their posts. This will tell people what they should do next. But, of course, people will prefer it if the CTA is clear.
Measuring Outcomes
Did you know that 76% of marketers believe measuring ROI is the greatest challenge in influencer marketing?
Still, measuring the results is an essential part of any marketing strategy. You can’t count the campaign’s success without measuring its results.
Last Thoughts
Influencer marketing is here to stay. Influencer marketing is here to stay. Social media and content marketing will continue to be the operative tools that capture people’s responsiveness.
As per Deepak Kharbanda, influencer marketing has revolutionized online marketing in the past two decades. Revolution has enabled brands to work with many influencers at different stages.
