One of the most important things you can do to ensure the success of your next event is to choose the proper LinkedIn speakers. Any event, internal or external, from training sessions to conferences, exhibitions to awards ceremonies, and after-dinner speakers, may benefit from these essential suggestions for selecting the ideal speaker.
- Defining the goals of your event
Clients often tell us the name of a speaker they’d want to bring in to speak at their event. Even if the speaker requested is the greatest fit for a given event’s goals and objectives, it is not uncommon for us to discover that someone else might be a better fit.
To guarantee that your speaker can meet the objectives of your event, it is imperative that you thoroughly guide them.
- Maximize your speaker’s worth
Consider how your speaker, or even your keynote speaker, might bring extra value while you’re designing the event agenda. Isn’t it possible to extend the speaker’s stay at the conference if he or she is the keynote speaker? Maybe they can arrange a meeting or a lunch/networking break for VIP delegates or corporate employees? This relaxed atmosphere makes it easy for attendees to follow up on specific points raised during the presentation, and it also gives presenters the chance to share their knowledge with the audience.
- Boost pre-event hype and marketing awareness
The lead-up to an event is a significant period for event organizers to emphasize the most important advantages and takeaways for attendees. Taking use of the speaker’s knowledge is a great way to give participants a taste of what they can expect at the conference. If you, do it correctly, you may assist yourself, and your event will reach its objectives.
It’s crucial to be clear with your LinkedIn speaker from the outset about what you want them to accomplish. It’s important to remember that your spokesperson’s job may not be to support your company or event but rather to share their own experience and area of expertise. You may generate excitement for an event through pre-event interviews on blogs, tweets, and video teasers.
- Make sure that the speaker has the finest chance to express his or her message.
In order to perform at the peak, we all need to be in the right atmosphere for the task at hand. Having a pre-event briefing call with your speaker is an excellent idea since this is the same for everyone. You may explain the goals, what you want to accomplish, the demographics of the attendees, and the information that will be presented.
No one likes being late, so making sure the pre-event logistics go well is critical. There’s nothing better than a pre-event briefing call for seeing and preventing any difficulties.
However, it is necessary to keep an eye out for specific characteristics to verify that LinkedIn Speaker is, in fact, the genuine deal when it comes to giving a compelling presentation that is sure to wow your audience.