Executive Producer at SMUGGLER, London
Sara Wallace is an Executive Producer at SMUGGLER London, born in April 1982. She oversees all creative output for Europe and Asia. She worked for Droga5 and Mother, producing film and live events during his four years’ stay in New York. While working at Droga5, she produced a live event and music video for Beyoncé on behalf of the UN, a performance at the General Assembly Hall to an audience that included Michelle Obama. It’s where she earned an MTV VMA nomination and generated over £100M in charity pledges. She returned to London and produced Guinness “Sapeurs” at AMV BBDO. It was one of the top most awarded world advertising film campaigns.
Before joining SMUGGLER, she set up her own fashion advertising company, creating work for Balmain, Julien McDonald, and Refinery29. Since joining SMUGGLER, she has played a significant role in bringing new talent to the roster while still focusing on developing an existing best-in-class company and body of work. She sits on the board for Rich Mix, a charity-run Arts Centre and cinema in East London. She talks trainspotting and Timothée Chalamet as she reveals what’s on her creative radar.
As a prominent producer, she has the unrivaled experience that allows us to create work across various platforms and media, including advertisements, feature films, television, virtual reality, and theatre. Two inspiring women greatly influenced her career: Sally-Ann Dale (Droga5) and Francine Linsey (AMV). The two exposed her to vast opportunities based on her potential, not experience.
The most recent and creative advertising idea Sara Wallace has seen is The Gucci x North Face campaign with Francis Bourgeois, which was inherently innovative. The innocence and bygone era of trainspotting meets TikTok is reflective of both brands’ symbiotic identity of nostalgic heritage and cutting-edge relevancy. She’s currently hooked on ‘Severance’ as her favorite TV show.
Sara’s most recent inspiration is Simon Wheatley’s LOST DREAMS exhibition at Rich Mix. She was inspired by the curation of photographs revealing the impact of youth clubs on grime’s emergence and their glaring absence in today’s world.
ConclusionWith vast experience in the film production industry, one of the films Sara Wallace would recommend people to watch is ‘Call Me By Your Name’— a beautiful, romantic love story. Another film is also starring the infallible Timothée Chalamet. Her most frequently visited sites are Al Jazeera and IMDB. Above all, she’s an award winner of the 2020 PHNX Tribute.