Have you ever stumbled across a TV show on an unknown channel in the middle of the night? You start watching it because there’s nothing better to watch on TV and realize, “This is actually pretty good!” Having a small business with an incompetent CEO is moreover like that TV show, says Deepak Kharbanda. No matter how great it is, you likely wouldn’t have known about its existence if you weren’t channel surfing that night when you couldn’t fall asleep. SEO can play a key role in making this easier.
It is known by all that everything has shifted online. Whether you’re looking for the best tacos in your area or finding a dentist in an emergency, your first instinct would be to Google it. This is why it is important to work on your SEO strategy.
No matter what product or service you’re offering, if you don’t have an influential SEO strategy, it will be difficult for potential customers to find you. Search Engine Optimization (SEO) grows your brand visibility, boosts website traffic, and brings in more sales opportunities. Due to this, you see an improvement in your revenues.
If you are planning to start your business blog and don’t know much about work management, here are some tips by Deepak Kharbanda that will set you in the right direction.
1. Keyword Research
Keywords integration can make or break your SEO content. Keywords are the words or phrases a user may type into search engines when they’re looking for something. By learning about the potential keywords that people use when looking for the type of products or services you offer, you can create targeted content. This will help your website show up when a potential customer searches for relevant keywords.
It is important to consistently take care of and update your keyword research to ensure that your website is always up-to-date. Also, avoid stuffing your content with the keywords, as Google algorithms can identify when that happens. Instead, organically include the keywords in your content.
2. Hyperlink Your Content
Deepak Kharbanda suggests that adding hyperlinks to your content and referencing others can be favorable for your business. For starters, it helps to develop healthy business relations. If information from another article or blogger is mentioned in your blog, linking back to their content can improve the quality and authenticity of your content.
In addition to being good blogging etiquette, referencing quality websites in your content can also improve the traffic to your website. And if things work out well, you may even get a reference back from the other blogger, which can further help your business.
3. Make Use of Social Media
Social media can do well to increase your website’s reach. Twitter, Facebook, Instagram, Snapchat, and other similar social media platforms can have about millions of frequent users. You can – and should – utilize this to form connections with potential customers.
You can directly post links to your blogs on these social media platforms. However, creating short content for each platform to post alongside the link will be more beneficial. This will help people get a better idea of what they should expect while clicking the link. Working on your SEO strategy can be difficult, especially if you aren’t that tech-savvy. However, Deepak Kharbanda recommends that once you get the hang of it, it’ll become much easier. So start working on your SEO content to improve your brand visibility and get more customers.