Research shows that brands are more successful when they harness the power of storytelling. But what if you’re not a writer? Don’t worry! We have compiled a list of tips to help you create the best marketing content. With these handy hints, your content will stand out from competitors and make it easy for readers to understand your value proposition. Below are the top content marketing tips that will make your content stand out, according to Shaun Stenning.
1. Create a clear content marketing strategy
Every business has a different story to tell. Every company tells its own story differently. You may decide that you would like to tell your brand’s story in a certain way, such as through blogging. You may also decide that you would like to tell this story in a brochure and, for some businesses, even a video. But all businesses have one thing in common – they want to be heard! The best companies use any content as part of their marketing strategy.
2. Solve the reader’s problem
You are lost if your content is full of information but doesn’t convey your value proposition or solve the reader’s problem. Content marketing aims to attract and nurture clients – not to sell to them immediately. First, they must be engaged with your brand and feel as if they can trust you. To do this, you need to place yourself in their shoes and write about them instead of yourself.
3. Know your audience
Referring to our initial tip on creating a content marketing strategy, you must know who you are writing for before you start writing. That means spending time researching your competition and the best communication channels with your audience. You can do this by setting up Google Alerts, conducting interviews, or joining relevant Facebook groups.
4. Track your performance
That is important to help you create better content marketing by knowing which of your articles are performing best. Once you know what worked, you can recreate that content or make a few adjustments to see if it will perform better next time. You can do this by following the performance of one of your posts or adding a tracking code to every post so that you can see exactly how many people have read each article.
5. Consult the experts
Shaun Stenning is among the best content marketing specialists in the world. He has helped many brands on the road to success, including some of the biggest in the world. Getting tips from such experts can help you create the best marketing content.
Final verdict
Use the above tips to create marketing content for your brand. If you follow them, you’ll be impressed by the difference that your content makes. For more information on how to create content marketing that will stand out from your competitors and online, consult Shaun Stenning and start your journey to success today.
