For decades, Custom stickers have been a staple in the marketing industry. Whether they’re getting politicians elected, advertising a band, or building a brand, stickers and decals are an all-time favorite for marketers. They’re easy to make, print and distribute and, best of all, they’re cheap, said by stickers Ireland. As a result, custom stickers are considered stickers among the most versatile tools for promotion. Although ideally, promotional stickers can be used in many different ways and places, nothing else comes close when you’re talking about potential advertising value.
As stickers Ireland said, custom stickers are different from labels and a great way to get your brand in front of new customers and advertise in new markets with minimal investment. Stickers are an easy way to get your brand in front of new customers by sharing them in fun environments in a more casual way versus traditional marketing methods.
Here are 5 tips to boost your brand with custom stickers mentioned by stickers Ireland,
Give custom stickers as a gift
Whether you sell goods online or in-store or operate a service business, consider giving custom stickers as a loyalty gift or as a gift with purchase. Stickers Ireland says that Custom stickers are a fun surprise-and-delight for your customers. Include a quirky or inspirational message that showcases your brand’s personality for extra engagement. Or create personalized stickers that your clients will love sticking everywhere. They’re great as stickers for laptops, stickers for cars, stickers for water bottles and anything your customers can think of.
Sell your stickers as brand merchandise
Impulse purchases at the register or checkout are a great way to increase order value. If you have a retail store, place custom stickers with unique slogans toward the end of the aisle near the register, where customers will most likely make a last-second purchase. If you sell on an eCommerce site, consider a dedicated accessory section where you can feature low-cost stickers for consumers to add to their cart when checking out. This can also help customers reach any free shipping thresholds you might have while it increases order values. Using custom stickers that showcase your brand personality can increase your bottom line when used correctly as an impulse buy.
Give out stickers at grand openings and special events
Are you throwing a grand opening or a special event to drive additional traffic to your store? Then give away stickers and samples of your products as a gift to help market your business and products, says stickers Ireland. A free sample and gift can go a long way to securing a new customer. They let consumers emotionally connect with your brand because you have given them things for free right off the bat. It also lets potential customers test out your products, while the custom stickers help communicate the look and feel of your brand. It’s also a very inexpensive way of marketing your business to many people at once.
Apply brand stickers on personal items
Use your custom stickers as additional branding in your store. For example, adhere logo stickers to various items in-store so that customers see your brand as they are shopping. Whether on your cash register, your office door or the tip jar, let the stickers be seen by others and do the marketing for you. Also, add your branded stickers to personal items that you, your family, and your friends carry around daily. For example, add stickers to thermal water bottles, laptops, notebooks, car windows, bumpers, and luggage. The more your stickers are seen, the more brand awareness you create.
Add stickers to packaging
If you operate an eCommerce business that ships many packages, use custom stickers inside and outside the box to showcase your brand and message. A QR code sticker or a custom sticker with your company info outside the box lets your customers know instantly that the package is from you. Stickers Ireland suggests adding a sticker that features your social media handles and contact details to engage your customer on the inside of your shipment. As a bonus, include a fun sticker that they’ll share on social media to show how much they love your products.
No matter what you decide, stickers can be used in a variety of ways. Whether to grab someone’s attention as they pass by, surprise customers with a small gift, or hand out at a trade show or event, stickers are a great vehicle to create awareness for your business at a fraction of the cost of other things marketing tactics.