With competition increasing and brands trying to reach their target audience before their competitors, many brands are turning to SEM agencies to bypass their competitors and get noticed first.
More brand managers understand the value of teaming up with an SEO agency to keep their website competitive in the online marketplace. But in a highly competitive business environment, your competitors have also teamed up with these talented agencies. A group of competitors all using the same level of SEO skills results in a stalemate where no brand can break away from the pack and make a name for itself.
SEM can provide your brand with a different approach that can boost your brand awareness across the internet and raise your profile above your competitors.
Difference Between SEO and SEM
SEM stands for “search engine marketing.” It uses paid advertisements to spread a brand’s name and message far beyond what SEO delivers for free.
SEO raises website rankings by using keywords in web content and keeping the website functioning smoothly and properly. Every brand should make a practice of always having an SEO programme running continuously to maintain their website. But as competition increases, it’s becoming more of a necessity than a boost to the rankings. SEM is being used in addition to SEO to give brands a competitive edge.
SEM uses keywords as well to target where the ads appear. The keywords are ranked in value, which denotes how much you pay to Google for their use in your ad. Composing ad content that uses keywords relating to your products and services, along with high-value keywords that drive the placement of the ad, is the idea behind effective SEM.
Keywords like “buy,” “discount,” or “deal” are high-value keywords. Users type these in when looking for every type of product or service because they want to find the best deal on whatever they’re searching for. Having these types of keywords in your ads guarantees the ads will show up more often than using lesser-value keywords or keywords relating only to your products and services.
Partner with an SEM Agency
It’s worth partnering with an SEM agency to handle the other necessary aspect of SEM. Search engine marketing requires experience and skills in bidding for keywords. Every keyword has a price that changes according to how often it’s entered by users. To compete effectively in SEM, you have to be skilled in bidding on your desired keywords.
An experienced agency keeps track of this auction and always knows the value of keywords. This allows them to market effectively within a customer’s budget. It also allows them to create a comprehensive marketing strategy and budget that uses effective SEM techniques.
Primal is an award-winning SEM, SEO, and digital marketing agency. We provide a full range of marketing services for our clients that often include the extra boost that SEM provides. To learn more about the value of SEM and what it can offer to your brand, contact Primal for a consultation today.
