Suppose you’re an executive of an association or a decision-maker responsible for membership engagement, membership growth, and revenue from non-dues. In that case, you are likely aware of the importance of providing continuing education as a part of your strategy to reach your organization’s goals.
Although you might be aware of the advantages of providing continuing education classes on the internet through Vocalmeet reviews, in many instances, it is not your responsibility to be the sole decision-maker in how your association decides to take the plunge. Instead, you will likely have to convince the Board (and even some of the top decision-makers!) that the initial time and investment will be worth it.
To convince sceptical people, You must comprehend all the benefits that an online platform for continuing education can offer and how your association can ensure that the initiative is financially viable.
Here are five ways that you can make a convincing case that will convince the Board of investment in an online platform for continuing education:
- Be Prepared
Since you’re trying to promote the advantages of using technology online, you must first ensure you put your best foot forward. To achieve this, you should look into the various online learning platforms and companies to gather all the relevant data to prove your point.
It is crucial to understand that there are numerous kinds of educational platforms. Each has its own set of priorities and formats. Examples of these platforms are self-service and managed service platforms. Therefore, it is essential to comprehend the distinctions and why one method might be better for your group.
Additionally, board members love to learn about statistics, facts and results. Therefore, it is good practice to research associations that have already invested in an online learning platform; you can use this to show how it has helped their association meet its objectives-objectives that may be similar to those of your association!
The best method to prove the value of an online platform for continuing education is to apply real-life scenarios and case studies that show the value of a platform.
- Connect to the goals
When presenting your proposal to anyone-especially to a board member or executive team, keep in mind that you’re selling more than an idea.
Your presentation should show why investing in an online continuing education platform is compatible with the executive team’s goals and help them attain a clearer vision or help achieve their goals more quickly. In addition, a thorough understanding of your organization’s most important aspects will help connect the vendor of your choice with your organization’s goals.
MAKE SURE TO FOCUS ON THE “WHY” INSTEAD OF ON THE “WHAT.”
If you’re spending most of your pitch describing all the fancy, high-tech features on your online education platform, they’ll most likely be distracted! But, if you’re capable of convincing people who make the decisions that these features are working to achieve their goals, they’ll be compelled to evaluate your pitch more positively.
To ensure that your presentation is more visually appealing and understandable, break this information down into various categories so that decision-makers get an understanding of the impact technology for learning will affect members’ engagement, the influx of new members, the increase in referrals, and the volume of positive feedback that is received.
- Let the Numbers do the Talking
If you are preparing your case to the Board, it is important to know how introducing the new online platform for continuing education will impact your business financially.
When executives make any major decisions, they must always take into account the impact on the company’s bottom line. Therefore, it is crucial to insist on explaining how the platform will positively impact the organisation’s financial objectives. Include the financial figures and other statistics from the eLearning industry in your presentation to demonstrate the potential for increased revenue that could be realized by changing to an online platform for continuing education.
When the Board focuses on the system’s price, demonstrate how the automation of an online continuing education platform could make it easier to manage manual processes. For example, automating certificate production for online courses will reduce manual work and make it easier for employees! Furthermore, selecting a managed service provider means that the association’s staff can concentrate on member engagement and taking care of the learning platform less.
- Avoiding Stagnancy
When you present all of the reasons that investing in the platform for learning will significantly improve your relationships and your business, you must also outline what they could face if you decide not to invest.
EXPLAIN TO THE BOARD: THERE ARE RISKS INVOLVED WHEN AN ASSOCIATION DOES NOT EVOLVE AND CHANGE WITH THE TIMES.
Without investing in technology for online learning, Younger members might not be as active in the organization’s activities. Additionally, the staff might not be as productive and might not meet expectations. This can result in frustrated members as they need access to the data they need to achieve their goals.
The argument you present in this way will help convince the Board that stagnation can cause your company to be disadvantaged by rivals. Instead, switching to the latest learning platform can encourage the next generation instead of settling for insanity.
- Transparency is the Key
While you develop your argument and create your presentation for the Board, it may need to be noticed in the selling pitch and wow factor of fancy words. While there’s nothing wrong with highlighting every one of the reasons you should spend money on learning technology, be sure to remain grounded. After all, honesty is always the best approach!
IT IS IMPORTANT ALWAYS TO BE TRANSPARENT.
Suppose your presentation doesn’t discuss any possible issues with the transition into an online platform for learning and instead concentrates on the positive aspects of the platform. In that case, it may cause a red flag with the panel. They might think you’re hiding some information from their view, which could damage your credibility and cause them to be turned off by your presentation.
Your argument is more secure and persuasive if you’re complete and explain all of the benefits and drawbacks of deciding to invest in an educational platform. In addition, you must ensure that the board members are well-informed about all aspects of the transition and know what they can expect. While nobody likes to talk about potential issues during a presentation, it can allow you to discuss solutions and ease your anxiety. Trust and honesty can go a long way to impress your audience and put their worries at ease!
Remember that when you need to convince other people of the potential of continuing online education, you must be focused on preparation, goals, financial improvements, and openness. With this all in mind, you’ll need to present your case to the Board of your association and amaze the Board with your skills. So get out there and present your case. Your members will be grateful for your efforts!
