Sarah Wallace is a tenacious woman who achieves things through her diligent efforts. At Smuggler London, Sara is an executive producer responsible for creating content for the European and Asia markets. Before working as an executive producer at smuggler, she established her own fashion advertising company.

This fashion advertising company produced creative work for brands such as Balmain, Julien McDonald, and Refinery29.

As a Board Director for East London’s Rich Mix, an arts center and cinema, Sara Wallace is interested in cultural affairs.

As a member of SMUGGLER’s creative team, Sara Wallace has also contributed to bringing on new talent while developing the company into a best-in-class brand and body of work.


As for Sara Wallace’s education, she earned a Bachelor of Science (Hons) in Graphic Design and Advertising at the Buckinghamshire New University of London from 2002 to 2005, offering courses in extensive creative and cultural fields.


  • A music video for Beyoncé 

Among Sara’s achievements was producing a live event for Beyoncé, which included a music video performed on behalf of the UN to hundreds of people.

Michelle Obama also attended and witnessed it.

In the end, the event earned nominations for the MTV Video Music Awards and over £100M in pledges for charity.

  • Producer of Guinness “Sapeurs” 

 In London, Sara produced the “Sapeurs” advertising campaign for Guinness for AMV BBDO, which has consistently ranked among the top five campaigns in the world.


Sara Wallace began her career at BMB agency in Landon, United Kingdom, where she worked for four months and then spent five months as a TV director at M&C Saatchi.

After two years and nine months working as a production assistant at WCRS, she became the producer at BMB agency and served there for one year.

For Four years, she moved to New York.

She worked as a senior producer at Mother for 2 and a half years.

She became an executive producer for Droga5 for the remaining one and a half years.

Her return to London brought her to AMV BBDO as Senior Producer for Guinness’ “Sapeurs.”

In addition, she was a lead producer for Airbnb for five months. She then branched out to own her fashion advertising agency that specializes in generating content for various brands.

In January 2020, she became a board member for Rich Mix, and now she is an executive producer at smugglers.


Sara Wallace is a highly talented and accomplished person. She has worked in many fields and as an executive producer at smugglers. Among them are a fashion brand and a board member for an arts center in London. 

As an executive producer at smugglers, she has worked on many projects ranging from creating new content to developing and growing the brand. She is an incredibly hard-working woman and a motivated individual who has a passion for developing talent and making the most impact through her work.